Let’s make good work.
good words | good ideas | good customer experiences | good work
I help creative businesses find the words, shape the experience, and bring good ideas into the world—with thoughtful marketing that sounds human and does its job.
Selected Work
Everyday Noticing
Lead Magnet + Email Nurture Journey
A lead magnet designed as the beginning of a relationship—not simply a download. I created the offer, messaging, delivery experience, and seven-day nurture journey to welcome new subscribers into the brand and naturally lead toward a paid next step.
The Folio
Editorial Newsletter + Content Strategy
A weekly editorial newsletter built to deepen connection while supporting the larger business. I developed the content structure, recurring features, brand voice, and promotional rhythm to make each issue worth opening—whether or not there was something to sell.
Bringing an Idea to Market
Product Launch + Customer Experience
From an initial idea to a finished offer and the journey surrounding it. I developed the positioning, launch messaging, sales and delivery experience, follow-up communication, and connected offers—then used real customer behavior to refine what happened next.
How I Can Help
Newsletters, email sequences, launch copy, blog posts, web copy, customer communications—the words your business needs, written with a careful ear for voice.
Whether we're starting from a blank page or making something sound more like you, the goal is the same: clear, thoughtful writing that gives people a reason to keep reading.
Good Words
Good Customer Experiences
Welcome journeys, post-purchase communication, email workflows, product delivery, customer touchpoints—the small moments that shape how it feels to encounter your business.
I can help you look at the whole journey, find what's missing or muddled, and create an experience that feels thoughtful from first hello to what comes next.
Sometimes you know what you're trying to make, but haven't quite figured out how to make it happen.
I can help with content planning, offer positioning, campaign ideas, messaging, creative problem-solving—or simply bring another brain to the table to help you see the thing differently.
Good Ideas
Looking for ongoing support?
Sometimes you don't need another freelancer. You need a creative partner.
Creative Partnership brings the words, ideas, and customer experience work together into an ongoing relationship. I learn your business, your voice, your audience, and the way you like to work—then become another thoughtful brain at the table as things evolve.
How I Think About the Work
Thoughtful doesn't mean ineffective.
I believe marketing can be warm, intelligent, useful, and human—and still do its job.
A business shouldn't acquire a different personality when it has something to sell. A launch doesn't end at checkout. A newsletter should be worth opening even when there's nothing to buy.
And I don't think every business problem needs another piece of content. Sometimes the words are wrong. Sometimes the journey is confusing. Sometimes a good idea simply hasn't been connected to the right next step.
I like to begin with what we're trying to make happen—and work backward from there.
Because the best marketing isn't separate from the customer experience.
It is the customer experience.
Built | Tested | Lived With
I've had to live with the consequences of my own marketing advice.
I've spent years building my own creative business—writing the emails, creating the offers, designing the customer journeys, watching what people opened and clicked, answering the questions, celebrating the sales, and going back to fix what wasn't working.
That experience shapes the way I approach client work. I'm not interested in creating marketing that only looks good in a strategy document. I'm interested in making things that work in the messy, ordinary reality of running a business.
83 EMAILS + AUTOMATIONS | 20K+ EMAIL VOLUME | 68.4% LIFETIME OPEN RATE | 7.6% LIFETIME CLICK RATE
About Tammy
Hi, I’m Tammy.
I'm a writer, artist, creative business owner, and incurably curious person who likes figuring out how things fit together.
I'm especially drawn to working with artists, writers, makers, creative entrepreneurs, and small businesses where the person behind the work still matters.
I bring a writer's ear for voice, an artist's eye for detail, and a business owner's understanding that eventually, the lovely thing we're making has to work.
When I'm not writing emails or rearranging customer journeys, I'm usually making art, collecting scraps of ordinary life, or drinking coffee while thinking about something I probably don't need to turn into a project.
Have something you're trying to bring into the world?
Maybe you need the words. Maybe something about the customer experience isn't quite working. Maybe you simply need another creative brain at the table.
Tell me what you're working on. We'll start there.